A weekly newsletter for runners who are deeply in love with the sport and care about quality. Every recommendation earned on real miles.
I am a Dutch runner and UESCA certified running coach based in Ericeira, Portugal. I have been running for over 10 years, but it was in 2024 that I really started taking the sport seriously.
I race both road and trail, from 10Ks to ultra marathons, and have been fortunate enough to podium various times. But my real love for running lies in the community. The relationships, the memories, and the experiences you gain through this sport are incredibly life-enriching, and that is something I want to share with others.
That is why I coach athletes internationally and built RunLetters, to share the best of running, and to do so with a bit more care than the social media algorithms do. 12+ years in marketing taught me one thing: people want better content, not more of it. That is the entire philosophy behind RunLetters.
I personally pick everything that goes into RunLetters. If it is not genuinely worth a runner's time, it does not make the cut. Just the best stuff, hand-picked every week.
I am a certified coach and I test every product on real runs before writing or filming anything. My readers and viewers know they are getting an honest take, always.
Five fixed sections land in the same inbox every week. No guessing when a feature runs or scrolling to find it. Readers know exactly when and where to expect it, so your placement gets seen.
The industry average open rate for media newsletters hovers around 20-25%. RunLetters roughly doubles that. My readers open because they genuinely look forward to it every week.
Your brand featured once in the weekly newsletter, written in my editorial voice, sent to a 52%+ open rate audience.
Four features across the year, one per quarter, each at least 6 weeks apart. Your price is locked in even as the newsletter keeps growing.
One vertical video (15 to 30 seconds) of me using your product on a run, edited and ready to post.
The vertical video with two to three different opening hooks, plus five b-roll clips and 5 to 10 photos, so your team can test what stops the scroll and cut the rest into whatever comes next.
Want to run the videos as paid ads? Add 6 months of paid usage rights to either option for +$100 per feature. On the Yearly Pack you get four sets (one per feature) at 10% off: Basic $900, Plus $1,260, paid rights $360.
Then get in touch and let's talk about how RunLetters can help your brand.
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